Spanish Language Advertising

Spanish Language Advertising

Advertising Bisbee tourism in Spanish in nearby Cananea and Hermosillo yields significant benefits for attracting visitors from these Mexican communities:

• Appealing to Cultural and Language Preferences: Spanish-language advertising ensures effective communication, shows respect for the local culture, and makes the campaign more relatable and engaging.
• Expanding the Audience Base: Cananea and Hermosillo are geographically close in the State of Sonora, making Bisbee an accessible travel destination for day trips or weekend stays. Advertising in these areas taps into a new pool of potential visitors.
• Fostering Cross-Border Tourism: Highlighting Bisbee’s attractions in nearby Mexican cities strengthens international tourism ties and brings diversity to the local economy.
• Promoting Unique Experiences: Spanish-language ads can emphasize Bisbee’s unique charm, including its historic mining town character, vibrant arts scene, and scenic surroundings.
• Boosting Local Economy: Visitors from Cananea and Hermosillo would contribute to Bisbee’s restaurants, shops, and hotels, benefiting local businesses.
• Encouraging Repeat Visitors: Proximity and compelling advertising might encourage visitors to return, boosting long-term tourism.

ORO RADIO 107.3 FM and ELMINERAL.COM.MX in Cananea, Sonora, Mexico

ORO Radio 107.3 FM in Cananea, Mexico, caters to a diverse audience, focusing on local and regional content. The station features a mix of music genres, including ranchera, grupera, and Latin pop, alongside news, sports, and cultural programming. This variety appeals to a broad demographic, including adults and families who enjoy traditional and contemporary Mexican music and community-focused content.

Here are links to samples of the advertising about Bisbee to the ORO Radio audience on radio and social media:

https://www.facebook.com/elmineral.cananeasonora/videos/662550916249747

https://www.facebook.com/share/p/1UMhyoEbzH/

https://www.facebook.com/share/p/1CTCTz6nT7/

https://www.facebook.com/photo.php?fbid=1092565126216639&set=pb.100063894847405.-2207520000&type=3

Grupo Healy

Grupo Healy in Hermosillo, Sonora, Mexico, is a leading company that participates in the publishing industry through the newspapers EL IMPARCIAL, la i, Crónica, and Frontera, as well as Internet portals. Discover Bisbee advertises to its audiences in Spanish.

Arizona Office of Tourism
80-page booklet in Spanish about visiting Arizona