Bisbee Outdoor Advertising

Outdoor advertising can be a powerful tool for attracting visitors and promoting local tourism. Here are some key benefits:

• Localized Impact: Outdoor advertisements, such as billboards or signage, can be strategically placed in high-traffic areas to target the local audience effectively. This helps the Visitor Center connect with the community and tourists passing through Bisbee.
• Increased Visibility: Outdoor advertising is hard to ignore, especially when placed in busy areas. It ensures that the Visitor Center’s message reaches a broad audience, including commuters and pedestrians.
• 24/7 Exposure: Unlike other forms of advertising, outdoor ads are visible around the clock, providing continuous promotion for the Visitor Center.
• Cost-Effective: Outdoor advertising often offers a high return on investment, as it reaches a large audience without requiring ongoing costs, such as those associated with digital ads.
• Brand Recognition: Eye-catching designs and visuals can enhance the Visitor Center’s “Discover Bisbee” brand recognition, making it memorable for locals and visitors.
• Complementing Other Campaigns: Outdoor advertising can be effectively integrated with digital and social media campaigns to create a cohesive marketing strategy.

The 2025/2026 Discover Bisbee billboard will be located on the south side of I-10 E, between AZ Highway 90 and the 4th Street W exit, leading into Benson.

The 2024/2025 Discover Bisbee billboard is located on the south side of I-10 E, between AZ Highway 90 and the 4th Street W exit, leading into Benson.

Bisbee Billboard beckons with bold message
Herald Review April 3, 2025
By Lydia Longa

Toronto’s Exhibition Place
Discover Bisbee’s digital billboard at Toronto’s Exhibition Place in Ontario, Canada. This billboard helps raise awareness among international audiences and encourages them to explore Bisbee as a distinctive travel destination.

Toronto’s Expo Center is a bustling hub for events, conferences, and exhibitions, attracting a significant number of visitors annually. In 2024, Toronto welcomed over 9 million overnight visitors, contributing $8.8 billion to the local economy. The city’s vibrant tourism and event scene make the Expo Center a prime location for reaching a diverse audience.