Newspaper Advertising Supplements
Description
Newspaper advertising supplements are a unique tool that blends editorial-style content with promotional messaging. Here’s why they can be effective:
- Credibility: These supplements appear alongside trusted editorial content, giving Discover Bisbee advertisements a sense of authority and reliability.
- Informative Format: Advertorials allow for a storytelling approach. Discover Bisbee can provide in-depth explanations, highlight benefits, or share customer testimonials, which engage readers more effectively than traditional ads.
- Targeted Audience: Newspapers often cater to specific demographics. Placing our advertorial in a supplement that aligns with our target audience can help maximize impact.
- Engagement: Readers are often drawn to well-written, educational pieces, increasing the likelihood they’ll absorb our message compared to a standard advertisement.
- Longer Shelf Life: Unlike fleeting online ads, physical newspapers (or their digital versions) are often kept and revisited, extending the exposure to our advertorial.
These Discover Bisbee advertorial campaigns are done with Global Heroes, which are full of positive world news and heroes from around the globe, from teen climate activists to celebrity power couples and everything in between!
Global Heroes is a positive news platform that uplifts stories and inspires content. It offers advertorial opportunities for brands to align with their mission of spreading positivity. Advertisers can reach a broad audience through digital and print editions featured in major publications like The Wall Street Journal and The Chicago Tribune.
2023
The Wall Street Journal and The Chicago Times, January 2023 – Discover Bisbee, a Living Museum in the Mule Mountains
0523-GHN – Discover Bisbee V1 (2)
The Wall Street Journal, May 2023 – Discover Bisbee: A Mining Town That Became a Tourist Treasure
The Wall Street Journal, August 10, 2023 – Discover Bisbee: A Mining Town That Became a Tourist Treasure
2024
0324-GHN – Discover Bisbee V1 (1)
The Wall Street Journal and The Chicago Times, March 2024 – Discover Bisbee: A Mining Town That Became a Tourist Treasure
0724-GHN – Discover Bisbee V1R1
The Wall Street Journal and The Chicago Times, July 2024 – Bisbee: A Charming Blend of History, Art, and Nature
2025
0525-GHN – Discover Bisbee V1 (1)
The Wall Street Journal and The Dallas Morning News January 2025 – Discover Bisbee: A Gem of History, Art and Adventure
Featured listings
